The Problem:
When is the right time to add a new line of business — and when is it just a distraction? Many founders mistake motion for momentum. They start new ventures before their core engine runs smoothly, spreading thin the very systems that fund growth.

The Insight:
You diversify from strength, not stress. If your main business still relies on you for daily survival, you’re not ready to expand — you’re still stabilizing.

An Example:
A local fitness studio owner wanted to launch an online apparel line. Instead, we systemized her membership renewals first. Once renewals hit 85% consistency, the apparel venture funded itself from surplus cash — not panic.

The Solution:
Run this gut check before you diversify:

• Can the core business operate 90 days without you?
• Are systems producing repeatable cash flow?
• Is expansion solving a customer problem, or just boredom?
  If the answer isn’t “yes” across the board, wait.
  Nik’s Rule: You earn the right to expand by mastering what you already own.

My Invitation to You:
If you’re chasing new revenue because you’re tired, not ready, let’s steady your core before you stack another layer.
~ NIK

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